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Meet Annette Joseph

Monday, November 9th, 2015

Good Morning Darlings!

Who is Annette Joseph you ask? Why she’s only an expert on entertaining, cooking, and styling. She regularly appears on The Today Show and Martha Stewart Sirius Radio. Her recipes and party ideas have been featured in Better Homes and Gardens, Epicurious, DesignSponge, MSN, The Huffington Post, Southern Living, and Woman’s World among others.

Her first cookbook, Picture Perfect Parties published by Rizzoli NY, is an engaging how-to guide that provides blueprints for a year’s worth of get-togethers, covering every holiday and occasion.  Her focus is always on making use of items that are already at hand in the house, ingeniously transforming the ordinary into the extraordinary—a style of entertaining that doesn’t require spending a lot of money.

In other words, an Icon. I had the supreme pleasure of meeting Annette at the Ferrari Trento luncheon a few weeks ago and inquired to see if I could interview her so you could get to know her, too. She said yes! Here is the interview. Enjoy darlings! All photos courtesy of Sarah Dorio.

Meet Annette Joseph. She is going to make you a party maven, too!

Meet Annette Joseph. She is going to make you a party maven, too!

Who inspired you as you were starting your career?

 

There are so many people that inspired me coming up. I think that one of the first people was my boss at my very first job. He taught me about looking at everything and seeing how cohesive a composition was.

 

Then later I met my very first Art Director, and she was a huge help and influence in making my eyes see like a camera. 

 

I was very inspired by stylists I assisted while learning my craft, each and everyone of them contributed in a different way to what my style has become to date.

 

Photographers always inspire me and help me see things in different ways. Even clients have inspired me. In the world of styling the goal is to give the clients what they envision while staying true to your own style.

 

This is a lesson that I feel is most valuable when starting a career in styling. It will keep you working and it will make more work come your way.
What can you share with other working women on making it all work and not feeling guilty about taking time for themselves?

 

I think taking time to recharge your creative battery is the most important aspect of the keeping it fresh. This idea of working and not taking anytime off is one that will kill your career.

 

If you have a family, children you should make time for them and make time for yourself. I take the summers off ( most summers are my slowest time) and live in Italy. The inspiration is astounding and makes me a better stylist.

 

What are the newest trends in party giving, both in food and decor?

 

Not sure there is a trend, good parties are good parties. I tend to do parties that are very me.

I think a new trend of outdoor parties with hanging globe lights and long tables is on point, but all the parties  tend to look alike and it’s most important to do you, you’re unique and your parties should reflect that.

 

The most important thing in my mind is to just entertain in your home.

 

Find your style and do you. I am not a trend person I am a style person.
You can give fab parties, too! Exactly like Annette.

You can give fab parties, too! Exactly like Annette.


Where do you feel your most comfortable?

Definitely in the Kitchen, I am lucky to have one here in the States and one in Italy. I enjoy them both equally.

Cooking to me is relaxing, creative and my happy place.

How would you like to see your future unfold? Any future plans you can share?

About 2 years ago I started my Style + Photo Workshops http://annettejosephstyle.com/annette-joseph-workshops/

The next one is in February in Marrakech, and then in June in Italy, in my hometown. There is great satisfaction in teaching people how to make the best images they can, plus pass on the 20 plus years of experience I have in the business.

 

In big future news : We are in the process of buying a farmhouse in Tuscany that will be the location for my Style + Photo Workshops it should be finished in about 1 year. In the meantime I am still styling for clients, styling cookbooks and working on my second book, which will be about my food experiences in Italy. The school is probably my future, I hope to bring all the amazing creatives I know to the school to teach, we will have cooking, art, writing , styling and photography, yoga lessons. I am really excited about this. All my years styling are now turning into the best possible scenario, passing on knowledge, inspiring creative thinking and working with people I love.

 

Thanks, Annette! Picture Perfect Parties would make the perfect holiday gift for everyone on your list. I’ll be buying one for myself, too! Treat yourself!

 

xoxo, Patti